Privacy policy

Overview

This Privacy Policy describes how Guitarella ("we", "us", "our") collects, uses, and shares personal information when you visit guitarella.com (the "Site") or make a purchase from us. By using the Site, you agree to the practices described in this policy.

Guitarella is operated from Denmark and complies with the EU General Data Protection Regulation (GDPR).

Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we collect information about the individual web pages you view, what websites or search terms referred you, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

Cookies are data files placed on your device that often include an anonymous unique identifier.
Log files track actions on the Site and collect data including your IP address, browser type, internet service provider, and timestamps.
Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information that we collect to:

Fulfill orders placed through the Site (including processing payment, arranging shipping, and providing invoices and order confirmations)
Communicate with you about your order
Screen orders for potential risk or fraud
Provide you with information or advertising relating to our products, when this aligns with the preferences you have shared

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. For example:

Shopify powers our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
Google Analytics helps us understand how customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
Shipping providers receive your name and shipping address so they can deliver your order.
Payment providers process your payment information securely.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting:

Your Rights Under GDPR

If you are a European resident, you have the following rights regarding your personal information:

Right to access the personal information we hold about you
Right to rectification of any incorrect or incomplete information
Right to erasure ("right to be forgotten")
Right to restrict processing of your personal information
Right to data portability
Right to object to how we process your personal information
Right to withdraw consent at any time

To exercise any of these rights, contact us at contact@guitarella.com. We will respond to your request within 30 days.

Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States, where Shopify and some of its service providers are located.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We retain Order Information for as long as needed to fulfill the purposes outlined in this Privacy Policy, or as required by law (for example, tax and accounting obligations).

Cookies

The Site uses cookies to provide essential functionality, analyze traffic, and improve your shopping experience. You can control or delete cookies through your browser settings. Note that disabling certain cookies may affect how the Site functions for you.

Children's Privacy

The Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The updated policy will be posted on this page with a new effective date.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at contact@guitarella.com.

If you are located in the EU and are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority. In Denmark, this is the Danish Data Protection Agency (Datatilsynet) at www.datatilsynet.dk.